CURL MASK · FIRST EDITION · 200 UNITS
Out Of Definition
Curls. Natural. You.
Shikakai. Sweet almond oil. Oat protein. Too wild. Too dry. Too much — they said. OOD says: just right.
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@be.ood
The Curl Mask
39,-
The Ingredients
Shikakai 🌱
What is Shikakai?
Shikakai literally means "fruit for the hair". The dried pods of Acacia Concinna cleanse gently without stripping natural oils, strengthen hair structure from within, and promote defined, healthy curls. Used for centuries in Ayurvedic care — now in OOD.
Oat Protein 🌾
What is Oat Protein?
Hydrolyzed oat protein penetrates deep into the hair structure, fills porous areas, and restores bounce to damaged curls. For hair that has experienced too much heat and too many wrong products.
Almond Oil 🫘
What Does Sweet Almond Oil Do?
Rich in vitamin E, sweet almond oil seals the hair cuticle layer without weighing it down. Shine that stays, moisture that doesn't escape, curls that feel soft — wash day after wash day.
Is the Bottle Reusable?
Yes — and that's exactly the idea. The aluminum bottle is built to last forever. Rinse it thoroughly, and wait for our OOD Refill. It arrives once the first runs sell out. Aluminum is infinitely recyclable — no plastic, no throwing away, no guilty conscience.
Is OOD vegan and without Silicon?
Yes. No parabens. No silicones. No sulfates. But vegan. Done.
Is OOD for my Culy Pattern?
For wavy, curly and afro hair — type 2a to 4c. For very light blonde hair we recommend a patch test.
For everyone who's been using the wrong product for years.
Welcome to OOD.